The Virtual Showroom as the solution and the marketing strategy

Today more than ever, many companies need to rely on the digital world. It is necessary to cope with many difficulties that the ongoing pandemic has created. One of these difficulties is the social distance.


During the lockdown periods and even now in the restarting phase, every work and non-working activity has been reinvented and adapted to the necessities, needs and  the possibilities of the moment. Meeting rooms were transformed into virtual rooms, events and conventions have become great video calls. Restaurants have improved the delivery and the visits to the museums have become “virtual tours”.

Small, medium-sized and large companies, brands  and each enterprise have dealt with this health, social and economic crisis by reinventing themselves thanks to the use of digital technology. They made this through the “virtual showroom” service. 


It should be noted that the approach to technology of the brands is a journey that has started well before the arrival of Coronavirus. In fact, for a long time now, it is taken for granted the importance of new technologies and the  digital world in this area. In fact, it is important not only to overcome the distance gap, but also to obtain numerous advantages for brand awareness. Moreover the customer experience greatly improves with this new practice.

Picture of a Showroom made by us. To discover all our icons:

Today, we can identify the Virtual Showroom as a fundamental tool that must not be missed and it cannot be missed  in the marketing and communication strategies of companies.Since it gives the opportunity to the entrepreneurs to recreate their physical stores in a digital way. Moreover it  builds the beginning of a  virtual space  for those who do not have a physical one. It considerably expands the brand image and the customer shopping experience is significantly superior than a simple e-commerce one.


The Virtual Showrooms are designed and built to allow the customer to interact with objects and spaces (through the use of different devices such as screen, PCs, smartphones, etc.). In fact, it is possible to move easily inside. The customer can see and receive all the detailed information of the products.

Therefore the  customer experience will  be immersive and interactive. It is as faithful as possible to the real one, but the customer can enjoy it remotely and safely. He can experience it where and when he wants. In fact the Virtual Showroom does not have the classic time constraints of traditional shops, but it is available to the customer 24 hours a day 7 days a week.

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Michele Ramella Ottaviano

I am a designer, visualizer and trainer, based in Turin, Italy. With over 10 years of professional experience in the field of architectural visualization I work with great attention to details and realism, creating the best possible visualization.

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